Journal · September 13, 2026
Mouth tape and jawline: what the before and after photos leave out
The jawline photos are everywhere, so here is what orthodontic research really says about mouth breathing and faces, why it applies to growing children and not adults, and what a strip of tape can and cannot do.
Where the jawline claim comes from
Search "mouth tape jawline" and the side profile photos keep coming. Left image: soft chin, slack mouth. Right image: tight jaw, lips together.
The caption says 30 days of mouth tape, or 60, or "since I started taping and mewing."
The idea did not start with tape. It grew out of mewing, a tongue posture practice named after a British orthodontist, John Mew, who argued that where you rest your tongue shapes your face. Around 2019 it spread across YouTube and Instagram, then TikTok. Mouth tape got folded in as the night shift: keep the lips closed while you sleep, and the tongue is supposed to sit on the palate on its own.
Some of the underlying ideas come from a real body of research. That is what makes the claim sticky. There is a genuine link between mouth breathing and how a face grows.
The problem is who that research is about, and over what span of time. First, the part that is true.
What is established: mouth breathing and growing faces
Orthodontists and ear, nose and throat doctors have studied mouth breathing in children for decades. The results are fairly consistent.
A 2010 study in The Laryngoscope compared 116 pediatric orthodontic patients: 55 who breathed through the mouth because of nasal obstruction and 61 who breathed through the nose. The mouth breathers were more likely to show a lower jaw that had rotated down and back, a larger overjet, narrower dental arches and a posterior crossbite (49 percent versus 26 percent). The authors describe the pattern as a "higher tendency for clockwise rotation" of the growing lower jaw.
A 2021 meta analysis in BMC Oral Health pooled 10 controlled studies, 1,358 children aged 2 to 14. Children who breathed through the mouth had lower SNA and SNB angles, which means the upper and lower jaws sat farther back, and steeper vertical angles. The authors summarize it plainly: "the mandible and maxilla rotated backward and downward, and the occlusal plane was steep."
Clinicians have an old name for the extreme version: adenoid facies. A 2024 review in Frontiers in Public Health describes it as a cycle. Enlarged adenoids block the nose, so the child breathes through the mouth.
The lips and tongue then rest in the wrong place, the arches narrow and the face grows long. The narrowed airway makes mouth breathing more likely, and the cycle continues.
A 2022 review in the same journal adds that the type of blockage matters: adenoids tend to push the bite one way and tonsils another. Its bottom line is that "uncorrected mouth breathing can result in abnormal dental and maxillofacial development."
So the trend is right about one thing. How a child breathes really does correlate with how that child's face turns out. If you have a child who sleeps with an open mouth or has a constantly blocked nose, that is a reason to see a pediatrician or an ENT. It is not a reason to tape.
Why this is about children, over years
Read the studies above again and notice three words that keep showing up: children, growth, years.
Every one of those studies was done in children whose faces were still growing. The meta analysis capped its age range at 14. The adenoid facies review notes that adenoid enlargement peaks between 6 and 10 years old. The 2010 study ties the effect to critical periods of growth.
The mechanism is not that mouth breathing sculpts bone directly. It is that a growing skeleton grows around the forces on it, and an open mouth changes those forces every hour of every day for years.
That same 2024 review is clear about the other end of the age range. It states that mouth breathing has a "relatively minor effect on the maxillofacial bones of adult patients." The bones of an adult have finished the growth spurt that made them responsive in the first place.
There is one more thing the trend gets backwards. In children, the fix that the research supports is treating the blockage, usually with an ENT or an orthodontist, sometimes with surgery to remove adenoids, sometimes with a palate expander.
The reviews describe those interventions. None of them describes taping a child's mouth. The safety guides we read say tape is not for children, and we found no study of it in children.
Why adult bone does not change from a strip of tape
Adult facial bones are done growing. The exact age varies, but the plastic surgeon quoted by HuffPost in 2023 put it this way: "the facial bones develop through the teenage years and into young adulthood." After that, the jaw does not lengthen, the palate does not widen, and the chin does not move forward because your lips were closed at night.
Bone in adults does remodel, but slowly, in response to heavy and repeated load, the way a tennis player's serving arm ends up denser. The load from resting your lips together is close to zero. Mouth tape adds nothing to it. The tape holds skin, not bone.
The American Association of Orthodontists said as much about mewing in January 2024. Its president stated: "there's no scientific evidence to support its claims of reshaping the jawline." The association also listed what it has seen in patients who push hard on tongue posture routines: loosened teeth, bite problems and speech changes.
If pressing your tongue against your palate for hours a day does not move adult bone in a good direction, keeping your mouth closed for eight hours at night will not either.
None of this says adults cannot change their jawline. Weight loss, orthodontic treatment, surgery and time all do. A strip of tape does not. If your jaw looks different after a month of taping, something else moved.
What can change overnight, and why it shows in photos
Here is the honest part that the trend gets half right. Some things about your face really can look different in the morning, and a few of them are affected by how you sleep. They are just not bone.
Morning puffiness is real. When you lie flat for hours, fluid that gravity normally pulls down settles in the loose tissue of the face, especially around the eyes and cheeks. Medical News Today lists this fluid shift along with salty food, alcohol, allergies and hormones as the main reasons a face looks softer at 7 a.m. than at noon.
The puffiness usually fades within an hour or two of being upright. A "before" photo taken on waking and an "after" photo taken in the afternoon will show a sharper jaw with no tape involved.
An open mouth changes your soft tissue posture too. When the lips part, the lower jaw drops, the muscles under the chin relax and the skin along the jaw goes slack. Close the lips, set the teeth lightly together, and the same face looks tighter.
Mouth breathers who start taping may also spend more of the day with the lips together, out of habit. That is a posture change, and it is visible. It is also reversible in one second, which tells you it is not structure.
Dry mouth and a dry throat are common after a night of open mouth breathing. Some people wake up looking and feeling a bit drained. If taping means you wake with lips less chapped and a less dry mouth, you may look more rested in a photo. That is comfort, not anatomy.
If you feel that your face looks better after taping, that impression may be true. It is worth knowing which of the reasons above explains it.
Posing, lighting and the camera
Even with no puffiness and no posture change, two photos of the same face can look like two different people. Cosmetic surgeons know this, which is why they write photo protocols.
A 2021 study in Aesthetic Plastic Surgery photographed 51 people under standardized conditions, changing only the angle of the light: straight on, 30 degrees and 60 degrees. Twenty seven blinded raters from six countries scored the photos.
At 60 degrees, the same faces were rated less attractive, and at both 30 and 60 degrees the raters guessed a higher body weight from the face alone. Nothing about the people changed. Only the lamp moved.
Now think about what a typical before and after post does with far less discipline than a lab:
- The before photo is taken face on, under a ceiling light, with the chin level or slightly down. The after photo is taken from the side, near a window, chin pushed forward and up.
- The before is unposed and often unflattering by design. The after is the twentieth try.
- The before is on a phone from a year ago. The after is on a newer camera, sometimes with a portrait mode that sharpens edges.
- The person has lost weight, grown a beard, started lifting, or simply learned to hold the jaw forward for the camera. Any of those will outrun tape.
None of this means the poster is lying. Most people believe their own photos. It means a two image comparison from one person, taken under conditions they chose, cannot tell you what caused what.
What the evidence does support
The article on this site titled "Does mouth tape work" goes through the evidence in full, so this section stays short.
The studies that exist are small and short. A 2022 study of 20 adults with mild sleep apnea used a short strip of 3M tape over the lips for one week and measured a drop in median breathing events, from 8.3 to 4.7 an hour. A 2015 pilot in 30 patients used a porous patch and saw a similar pattern. Both were in a narrow group, both lasted days, and neither had a control group.
A 2025 systematic review in PLOS One went through 10 studies and 213 patients, and rated all 10 as poor quality. It found a meaningful change only in mild disease and warned of a "potentially serious risk of harm for individuals indiscriminately practicing this trend." A separate 2025 scoping review in the American Journal of Otolaryngology looked at 9 studies alongside 50 TikTok videos and called the literature "markedly heterogeneous."
Neither review found a study that measured facial appearance, jawline or bone.
What the research does support is narrow: for adults who breathe well through the nose, a strip of tape can keep the lips together during sleep, and in small studies of mild cases that came with fewer measured breathing events. That is the entire evidence base. Jawline is not in it.
How to read before and after content
You do not have to dismiss every transformation post. You just need a few questions to ask before you believe one.
- Same time of day? Morning fluid alone can account for a softer before.
- Same angle, same light, same distance? If the head is turned or the chin is raised in one photo, stop there.
- Same body weight? Ask, or look at the neck and the shirt collar. A few pounds off the face reads as jawline.
- Same expression? Lips together and teeth lightly closed will tighten any jaw.
- What else changed? New beard, new haircut, new camera, new workout habit.
- Is anyone selling something? A jawline claim next to a checkout button is marketing, not evidence.
- Is it one person? One person is a story. The studies above are hundreds of children, and they still could not say much about adults.
If a post passes all seven, it is still one person under conditions they chose. That is fine as a story. It is not a reason to expect your bones to move.
A note on safety
Mouth tape is a comfort product for people who already breathe well through the nose. It is not a face tool and it is not a treatment. If you try it for the lip habit, try it for that reason and no other.
Do not use mouth tape if you cannot breathe comfortably through your nose, if you have a cold or blocked sinuses, after alcohol or sedatives, if you have been told you have a breathing disorder during sleep, or if you are unsure. It is not for children. Ask your doctor first.
If the reason you are interested in taping is a child who breathes through the mouth, the research is on your side about taking it seriously. The next step is a pediatrician or an ENT, not tape. And if what you want is a sharper jawline, the honest options are the ones that were always there: body weight and posture, or an orthodontist's opinion if it matters to you.
Stillseal makes a strip with a slit in the middle so you never feel sealed in. It is built for one job, keeping lips together at night in comfort. We do not claim it changes how your face looks, because nothing in the research says a tape can.
Sources
- Harari D, Redlich M, Miri S, Hamud T, Gross M (2010). The effect of mouth breathing versus nasal breathing on dentofacial and craniofacial development in orthodontic patients. The Laryngoscope. Abstract read via Europe PMC: https://www.ebi.ac.uk/europepmc/webservices/rest/search?query=EXT_ID:20824738&resultType=core&format=json . Retrospective cephalometric comparison of 116 pediatric orthodontic patients (55 mouth breathers, 61 nasal breathers); mouth breathers showed backward jaw rotation, larger overjet, narrower arches and posterior crossbite in 49 percent versus 26 percent.
- Zhao Z, et al. (2021). Effects of mouth breathing on facial skeletal development in children: a systematic review and meta-analysis. BMC Oral Health. https://pmc.ncbi.nlm.nih.gov/articles/PMC7944632/ . Meta analysis of 10 controlled trials, 1,358 children aged 2 to 14; mouth breathers had lower SNA and SNB, higher ANB and steeper vertical angles.
- Zhang, Fu, Wang, Wu (2024). Adenoid facies: a long-term vicious cycle of mouth breathing, adenoid hypertrophy, and atypical craniofacial development. Frontiers in Public Health. https://pmc.ncbi.nlm.nih.gov/articles/PMC11669592/ . Narrative review describing the cycle of adenoid enlargement, mouth breathing and altered growth in children, with peak adenoid size at ages 6 to 10 and a stated minor effect on adult bone.
- Lin L, Zhao T, Qin D, Hua F, He H (2022). The impact of mouth breathing on dentofacial development: A concise review. Frontiers in Public Health. https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2022.929165/full . Concise review of how nasal obstruction type relates to bite patterns in children and why early screening during growth matters.
- Lee UK, Graves LL, Friedlander AH (2019). Mewing: Social Media's Alternative to Orthognathic Surgery? Journal of Oral and Maxillofacial Surgery, 77(9). Record read via Europe PMC: https://www.ebi.ac.uk/europepmc/webservices/rest/search?query=EXT_ID:31005620&resultType=core&format=json . Short commentary by oral surgeons describing mewing as a social media trend without a scientific basis; cited by the AAO statement below.
- American Association of Orthodontists (2024). American Association of Orthodontists Warns Against Popular "Mewing" Trend. PR Newswire, January 23, 2024. https://www.prnewswire.com/news-releases/american-association-of-orthodontists-warns-against-popular-mewing-trend-302042116.html . Association statement that mewing has no scientific support for reshaping the jawline and lists loosened teeth, bite and speech problems as risks.
- Arifi F (2023). Can Mouth Tape Improve Your Jawline? HuffPost, June 21, 2023. https://www.huffpost.com/entry/tiktok-sleep-mouth-tape-jawline_l_648cafb8e4b025003ee447a1 . News feature quoting a plastic surgeon and a sleep specialist that short term taping does not change adult bone structure.
- Johnson J (2025). Puffy face in the morning: Causes, treatments, and prevention. Medical News Today, updated February 18, 2025. https://www.medicalnewstoday.com/articles/puffy-face-in-the-morning . Health page listing fluid shift from lying down, salt, alcohol, allergies and hormones as causes of morning facial puffiness that fades once upright.
- Hernandez CA, et al. (2021). The Influence of Different Light Angles During Standardized Patient Photographic Assessment on the Aesthetic Perception of the Face. Aesthetic Plastic Surgery. https://pmc.ncbi.nlm.nih.gov/articles/PMC8677634/ . Blinded study of 51 subjects photographed at 0, 30 and 60 degree light angles and scored by 27 raters; attractiveness fell at 60 degrees and perceived body weight rose at 30 and 60 degrees.
- Lee YC, Lu CT, Cheng WN, Li HY (2022). The Impact of Mouth-Taping in Mouth-Breathers with Mild Obstructive Sleep Apnea: A Preliminary Study. Healthcare (Basel). https://pmc.ncbi.nlm.nih.gov/articles/PMC9498537/ . Retrospective study of 20 adults with mild sleep apnea; one week of a 4 cm strip of 3M tape on the philtrum cut median AHI from 8.3 to 4.7 events per hour, no control group.
- Huang TW, Young TH (2015). Novel porous oral patches for patients with mild obstructive sleep apnea and mouth breathing: a pilot study. Otolaryngology Head and Neck Surgery. Abstract read via Europe PMC: https://www.ebi.ac.uk/europepmc/webservices/rest/search?query=DOI:10.1177/0194599814559383&resultType=core&format=json . Pilot study of 30 patients with a three layer porous patch; AHI fell from 12.0 to 7.8 per hour.
- Rhee J, et al. (2025). Breaking social media fads and uncovering the safety and efficacy of mouth taping in patients with mouth breathing, sleep disordered breathing, or obstructive sleep apnea: A systematic review. PLOS One. https://pmc.ncbi.nlm.nih.gov/articles/PMC12094774/ . Systematic review of 10 studies and 213 patients; significant change only in mild disease, with asphyxiation risk flagged in four studies.
- Fangmeyer SK, Badger CD, Thakkar PG (2025). Nocturnal mouth-taping and social media: A scoping review of the evidence. American Journal of Otolaryngology. Abstract read via Europe PMC: https://www.ebi.ac.uk/europepmc/webservices/rest/search?query=EXT_ID:39662104&resultType=core&format=json . Scoping review of 9 studies and 50 TikTok videos; literature described as heterogeneous with little consensus, and no facial appearance outcome measured.
- Cleveland Clinic, Chen B (2025). Mouth Taping: Is It Safe To Use? https://health.clevelandclinic.org/mouth-taping . Health page noting the jawline claim circulates among proponents without validating it, and listing who should not tape.